Pricing · Rate card

What every answer costs. Published.

Scale includes 20,000 answers a month. This is the exact rate every action is metered at, engine by engine. Cost out a month of work before you buy one, and check our arithmetic against your invoice afterwards.

A$0.03one answer

The anchor. Every rate below is a whole number of answers, so every price on this page is a multiple of it.

20,000answers a month on Scale

Split into two pools that cannot borrow from each other: 17,500 monitoring and 2,500 generative.

No prompt capcoverage is the only meter

Track as many prompts, brands and competitors as you want. You are billed for the work you actually run, never for the size of your list.

Pool one

Monitoring coverage

Everything that watches the engines: the checks that tell you where you stand today.

17,500answers a month
included on Scale
Monitoring coverage: what each action costs, in answers and in AUD.
ActionAnswersPriceRelative cost
Citation checkper prompt · per engine · per checkOne tracked prompt asked on one engine. The answer is read by a judge model and then audited by a second, independent verifier before it counts as a citation.
ChatGPT1A$0.03
DeepSeek1A$0.03
Perplexity1A$0.03
Gemini2A$0.06
Grok3A$0.09
Claude4A$0.12
Search-grounded checkNot yet availableper prompt · per engine · per checkThe same prompt run with the engine's own live web search switched on, so you see the pages it pulls in today rather than what it happens to remember.
GrokNot yet available5A$0.15
ChatGPTNot yet available8A$0.24
ClaudeNot yet available25A$0.75
GeminiNot yet available25A$0.75
Retrieval visibilityNot yet availableWhether your pages sit in the set an engine can retrieve from for a keyword, checked daily.
per keyword · per dayNot yet availableProvisional1A$0.03
Google AI OverviewsNot yet availableOne keyword checked against the AI Overview Google renders above its classic results.
per keyword · per checkNot yet availableProvisional1A$0.03
Pool two

Generative coverage

Everything that makes something new: briefs to act on and forecasts to plan against.

2,500answers a month
included on Scale
Generative coverage: what each action costs, in answers and in AUD.
ActionAnswersPriceRelative cost
Content briefA full editorial spec for one recommended move: the angle, the structure, the entities to cover and the sources to cite.
per brief25A$0.75
Prediction simulationA multi-agent forecast run: hundreds of simulated buyers asking your market over multiple rounds, scored into a projection with a confidence band.
per runProvisional50A$1.50

Provisional means the underlying cost is still being measured and the rate can move. We would rather say so than publish a number we are quietly unsure of. When a measured cost lands, the rate is re-derived from it and this page changes with it.

Not yet available means the rate is published before the action ships. You cannot run one yet, nothing draws it from your coverage, and this is the rate it will launch at. We publish these early so you can see where the product is going and what it will cost, rather than finding out on the invoice.

If a month runs hot

Top up the pool that ran dry, not the whole plan.

Unspent coverage rolls into next month, up to two months of allowance on Scale, one month on Starter, so a quiet month funds a busy one. If you still run out, buy a boost for that one pool at A$0.03 an answer. It lands immediately and your plan does not change.

  • monitoring5,000 answersA$150
  • monitoring20,000 answersA$600
  • generative1,000 answersA$30
  • generative5,000 answersA$150
Worked example

40 prompts, checked every day for a month. The engine mix decides the bill.

Same questions, same cadence. The only difference is who gets asked, which is exactly why the rate is published rather than buried in a fair-use policy.

3 engines, the lowest rates on the card3,600answers a month · 21% of the monitoring poolChatGPT, DeepSeek, Perplexity3 answers per prompt, per day
All 6 engines, every day14,400answers a month · 82% of the monitoring poolChatGPT, DeepSeek, Perplexity, Gemini, Grok, Claude12 answers per prompt, per day
Your month

Work out what you would actually consume.

Priced at the rates above, by the same function that meters the live product. A 30-day month, and standard verified checks.

Engines

The number on each engine is what one check costs there. Same question, different work.

How often
Monitoring14,400of 17,500

12 answers per prompt per check, across 6 engines.

Generative1,000of 2,500

Briefs and forecasts draw from their own pool, so a heavy content month can never slow your monitoring down.

That month fits inside Scale.

Price your own month before you spend an answer.

Scale is A$599 a month, includes 20,000 answers, and every action it meters is on this page. No prompt cap, no surprise overage, no invoice you cannot reconstruct.

Start on Scale