01see
Where are we missing?
See which questions mention your brand, which recommend competitors and which sources support the answers. Start with the gaps that matter to your business.
Your next customer is asking AI
Be the brand
AI recommends.
See the questions where competitors get recommended and your brand is missing. Ask the Outercite assistant what to prioritise, or bring in Concierge to help carry the work through.
See where you appear, who appears instead and the answers behind the result. No sign-up.
One view across
ChatGPT
Claude
Gemini
AI Overviews
Perplexity
Grok
DeepSeek
Example replay of the Outercite assistant. Asked which prompts a super fund is losing, it counts 10,204 stored answers across 7 platforms over 90 days, finds the widest gap on best super fund for a first job, where AI names AustralianSuper without citing the fund, ranks one change worth +4.2 points projected and queues it. In a later session it confirms the answers moved: cited in 14 of 21 answers, from 0 of 21, against a control that moved +0.4. AustralianSuper remains named on every engine it was.
This is a replay. Ask about your own brand:
Illustrative walkthrough · counted from 10,204 stored answers · across 7 platforms · last 90 days
From the latest published roundsWhen AI builds a shortlist, who makes it?
Explore the leaderboard From insight to action
See it. Beat it. Prove it.
Ask your Outercite assistant where your brand is missing, what deserves attention and whether your changes helped. It uses your monitored answers and opens the supporting evidence alongside the conversation.
02beat
What should we improve?
Turn those gaps into a prioritised plan. Understand which content to improve, why it matters and what your team needs to review before the work goes ahead.
03prove
What changed after we acted?
Follow published changes through to subsequent AI answers. Compare them with your baseline and inspect the evidence behind any reported progress.
A free check shows you where you stand today.
Ongoing monitoring helps you keep choosing the next piece of work and reviewing what it achieved.
Check my brand for freeFrom a missing mention to a measured next stepSee the gap. Follow the work.
Illustrative exampleSee the gap. Follow the work.
Review what changed.
Follow one question from a missed recommendation to a published change and a fresh answer. Every next move has a record you can inspect.
THE QUESTION
“Which coastal stays suit a family weekend?”
EXAMPLE BRAND · COASTAL STAY- 01✓
The gap
A buying question recommends another brand. Yours is missing.
AI ANSWER EXCERPTOriginal answer“Consider Competitor A for a family weekend by the coast.”
Coastal Stay is absent - 02✓
The next move
A specific improvement, with the evidence behind the recommendation.
RECOMMENDED CHANGEAssistant priority briefMake the family stay page clearer.
- Explain room options
- Add family facilities
- Answer weekend stay questions
- 03✓
The work
Track approved work through publication, then crawl the submitted page to check what changed.
FAMILY STAY PAGEPublication and crawl record✓ Changes approved✓ Published URL recorded✓ Page crawled✓ Checked against the briefCrawl evidence saved - 04✓
The result
Check the next answers against the original. Keep the evidence in view.
SAME QUESTION, CHECKED AGAINFollow-up comparisonBeforeOne changed answer. Keep monitoring to see whether it holds.Competitor A named
AfterCoastal Stay also named
Choose how the work gets doneRun it with your team.
Run it with your team.
Or bring ours in.
Use the same evidence to guide the work, with the level of support your team needs.
Your team.
A clear next move.
For teams that want to manage their own AI visibility.
- Monitor your brand and investigate answers with the assistant.
- Prioritise changes and decide what to tackle.
- Carry the work through and keep a record of progress.
- Choose from ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek and Google AI Overviews.
- Run checks daily, on weekdays or weekly to match your priorities.
- Focus your coverage on priority questions and adjust it as campaigns and markets change.
Make room for the opportunity.
We’ll help carry the work.
You don’t need another list of recommendations waiting for someone to act.
Bring in a named team to investigate the gaps, agree priorities, deliver the scoped work and review the results with you.
01Know what deserves attention.Get a priority brief with the gap, the evidence and the work we recommend tackling next.Preview a sample priority brief
Illustrative priority briefMake a useful comparison easier to find.
- Investigate
- A category question where competing brands appear and yours does not.
- Inspect
- The saved answers and the comparison sources they cite.
- Propose
- Improve the relevant page with clear, supported product information.
02Know who is doing what.Agree the scope, responsibilities and approval points before work begins. Stay involved in the decisions.Preview a sample approval request
Illustrative approval requestReady for your team to review.
- Proposed work
- Update the agreed comparison page.
- Your review
- Confirm the product facts, claims and brand language.
- Next step
- Approve or request revisions before publication.
03Know what happened next.Review what shipped, how the monitored answers changed and what needs further attention.Preview a sample outcomes review
Illustrative outcomes reviewA clear basis for the next decision.
- Work record
- The published page, approval and publication date.
- Comparison
- Baseline and follow-up answers, with observed changes and uncertainty.
- Next decision
- Continue monitoring, refine the work or address the next gap.
Talk about Concierge
Start with a conversation about your brand, your markets and the work you need help moving forward.
Built around the brands you manage
One brand or a portfolio. Keep the work clear.
Give each brand and market its own questions, competitors and monitoring. Bring your team together around the evidence and the decisions that follow.
- Brand and growth teams Understand how AI presents your brand and which comparisons deserve attention.
- Teams across markets Follow the questions that matter in each market, with a clear view of local competitors and answers.
- Agencies Keep client work organised in separate workspaces and bring the findings into client conversations.
Your fund vs AustralianSuper · AustraliaWeekly comparison · illustrative walkthrough
Weekly comparison complete
Prompt
ChatGPT
Gemini
Perplexity
AI Overviews
ChatGPTGeminiPerplexityAI OverviewsBest super fund in my 30s◆◆✓◆
Does super include life insurance✓✓✓◆
Super fund for casual work◆✓◆◆
How to choose a super fund at 18◆◆◆◆
Best super fund for a first job✓✓✓–
5 new appearances20 / 20 answers compared
You named firstAustralianSuper firstNewly named where neither fund appeared before
Your brand lives in people’s minds and in the answers they read.
A snapshot of how AI answers relevant questions about your business and market, including where your brand appears and which competitors are named. You can run it without creating an account.
One check gives you a starting point. Ongoing monitoring lets you compare answers over time, investigate new gaps and review what happened after you made changes.
Your named team helps with monitoring, priorities, delivery and reporting within an agreed scope. The work, responsibilities and approval process are agreed with you.
Share your priorities and brand context, agree the work and review the changes that need your approval. Concierge helps carry that work through.
No. Outercite helps you understand the answers, make informed changes and measure what follows. Projected improvements are kept separate from observed results.
Your next stepWhich recommendations
Which recommendations
is your brand missing?
Start with the answers. See where your brand appears today, then choose how to tackle the gaps with your team or with Concierge.