What is an AEO audit?
An AEO (Answer Engine Optimization) audit measures whether AI assistants can reach, understand, trust, and ultimately recommend your business. Unlike a traditional SEO audit, which grades how you rank in a list of links, an AEO audit grades how citable you are inside a generated answer.
How is this different from an SEO checker?
SEO tools optimise for ranking positions. This tool queries the AI engines directly to see whether you are named in their answers, then traces that outcome back to the site-level signals that cause it, schema markup, crawler access, entity links, and server-rendered content.
Which AI engines do you check?
ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek. Each is queried live with a generic "find me a [service] in [location]" prompt that never mentions your business name, so a citation is earned rather than prompted.
How do you avoid false positives?
Every response goes through a two-model pipeline: one model judges whether the business was genuinely cited, and a second, independent model audits that judgement. Only findings both models agree on are reported as citations, with a confidence score attached.
Why does my llms.txt not affect the score?
Because the evidence says it should not. Ahrefs analysed server logs across 137,210 domains and found 97% of published llms.txt files were never requested by any bot, and that no AI crawler ever went looking for one that was missing. SE Ranking modelled 300,000 domains and found removing the variable made their citation predictions more accurate. Google states plainly that Search ignores it. We report whether you have one, because Lighthouse now audits for it, but we will not mark you down for skipping a file the engines do not read.
Does schema markup get me cited?
Not on the available evidence, and we would rather say so. Ahrefs ran a matched difference-in-differences study over 1,885 pages that added schema against 4,000 controls: no significant gain for ChatGPT or AI Mode, and a significant loss for AI Overviews. Schema is still worth having. It is the cheapest way to tell engines which real-world entity you are, which matters when several businesses share a name, so we score it for entity clarity rather than pretending it lifts citations.
Do I need to give you my website?
No, but without it only Level 4 (live citations) can run. With a URL we also audit access, structure, and authority, which is where the fixable causes of poor AI visibility almost always live.
Is it really free?
The audit is, genuinely: no account, no credit card, three checks per hour per visitor. What it gives you is a one-time snapshot. Tracking the same engines continuously is the paid product, which starts with a 7-day trial.