The Outercite blog
Field notes on AI visibility, Answer Engine Optimisation and how brands earn their place in the answers buyers now trust.
How AI decides who to cite (and how to become the answer)
The field guide to AI search visibility for Australian businesses and the agencies that serve them: how the engines choose who to cite, the moves that actually work, and the plumbing nobody checks.
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What is Answer Engine Optimisation (AEO)? A 2026 guide
AEO is how you get your brand cited and recommended inside AI-generated answers. Here is what it is, why it matters now, and how it differs from the SEO you already know.
AEO vs SEO: what changes when buyers ask AI
SEO and AEO share DNA, but they measure different things and reward different work. Here is a clear breakdown of where they overlap, where they diverge, and how to run both.
How to get your brand cited by ChatGPT and Perplexity
A practical playbook for earning citations in AI answers, from finding the prompts that matter to closing the gaps your competitors are quietly winning.
What is generative engine optimisation (GEO)?
GEO is the practice of shaping your content so generative engines like ChatGPT and Perplexity cite it inside their answers. Here is what the term means, how it relates to AEO and SEO, and what the research actually shows.
How do I get my business cited by ChatGPT?
A do-this-now guide for Australian small businesses: how ChatGPT picks the businesses it names, why most of the work happens off your own site, and the checklist to get started this afternoon.
Why doesn't ChatGPT recommend my business?
Usually one of four fixable problems: a blocked crawler, a JavaScript wall, content that is too thin to extract, or too little proof of you outside your own site. Here is how to tell which one and fix it.