The Outercite blog
Field notes on AI visibility, Answer Engine Optimisation and how brands earn their place in the answers buyers now trust.
Ideas are free. Receipts are not.
Two people had the same correct read on where the web was heading, at the same time, from the same conversation. For months the sum total of what we produced was two beautiful repos and zero customers. This is what happened next, and why the boring layer turned out to be the one worth building.
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How does AEO work for Australian legal, health and finance firms?
The reviews and testimonials most businesses lean on as AI-citation evidence are banned outright for health services and tightly restricted for legal and financial advice, so regulated firms need a different evidence base entirely.
Agent readiness is about to be free. That changes what is worth measuring.
We scanned 181 Australian brands for WebMCP support and found nine, all of them Shopify stores that did nothing to get it. Then Cloudflare announced it would give the same thing to any website with no code at all. Here is what actually stays scarce.
Is your website ready for AI agents?
Google now grades this, and the grade rewards having nothing. Here is what it actually measures, how to tell where you really stand, and the five things worth doing.
How do Australian businesses track AI search citations?
Standard web analytics cannot see it: tracking an AI citation means running repeated prompts against the models themselves, on a schedule, and recording who they name.
Best AI visibility tool for Australian agencies
There is no single winner. The right pick depends on how many clients you run, which engines matter to them, and whether white-label reporting is built into the tool or something you have to ask for.
Does Perplexity use different sources than ChatGPT?
Yes, substantially. Independent studies put the domain overlap between the two engines as low as 11%, because they run different retrieval systems and reward different kinds of source.
How does Google AI Overviews choose sources?
Google reuses its normal Search ranking systems for AI Overviews, but Gemini also splits your question into several sub-queries behind the scenes, which is why pages outside the top 10, and outside your literal target keyword, increasingly win the citation.
Why doesn't ChatGPT recommend my business?
Usually one of four fixable problems: a blocked crawler, a JavaScript wall, content that is too thin to extract, or too little proof of you outside your own site. Here is how to tell which one and fix it.
How do I get my business cited by ChatGPT?
A do-this-now guide for Australian small businesses: how ChatGPT picks the businesses it names, why most of the work happens off your own site, and the checklist to get started this afternoon.
What is generative engine optimisation (GEO)?
GEO is the practice of shaping your content so generative engines like ChatGPT and Perplexity cite it inside their answers. Here is what the term means, how it relates to AEO and SEO, and what the research actually shows.
How AI decides who to cite (and how to become the answer)
The field guide to AI search visibility for Australian businesses and the agencies that serve them: how the engines choose who to cite, the moves that actually work, and the plumbing nobody checks.
What is Answer Engine Optimisation (AEO)? A 2026 guide
AEO is how you get your brand cited and recommended inside AI-generated answers. Here is what it is, why it matters now, and how it differs from the SEO you already know.
AEO vs SEO: what changes when buyers ask AI
SEO and AEO share DNA, but they measure different things and reward different work. Here is a clear breakdown of where they overlap, where they diverge, and how to run both.
How to get your brand cited by ChatGPT and Perplexity
A practical playbook for earning citations in AI answers, from finding the prompts that matter to closing the gaps your competitors are quietly winning.