Recommendation overlap
See where both brands appear and where a competitor is named alone.
How Outercite compares brands in AI answers
See where competitors
are recommended instead.
Compare the brands AI names for the questions that matter to your customers. See where a competitor appears, open the answer and ask the assistant what is driving the difference.
ChatGPT
Claude
Gemini
AI Overviews
Perplexity
Grok
DeepSeekWhy it matters
Your competitors in AI may not be the ones you expect.
AI answers build their own shortlist. A familiar rival may disappear while a new brand becomes the default recommendation. Outercite measures the answer set so you can see who is gaining attention and where.
The process
Turn scattered recommendations into a competitive view.
Follow the same questions across platforms and compare the brands that appear in each answer.
- 01Choose
Monitor the buying and comparison questions that matter to your market.
Tracked questions - 02Compare
See your brand and competitors side by side in the same answer set.
Brand comparison - 03Investigate
Open the answers and sources behind a competitor advantage.
Supporting evidence - 04Prioritise
Focus on gaps that recur across important questions and platforms.
Next opportunity
Inside the evidence
Know who is taking the recommendation.
A useful competitor view shows the exact questions being won, the answers behind them and the sources helping shape the result.
OUTERCITE ASSISTANTSUPPORTING EVIDENCE OPEN
✓
Question-level gaps
Find the buying questions where your absence creates the clearest opportunity.
Emerging competitors
Notice brands entering the answer set before they become obvious in traditional reporting.
What your team gets
Compete with the answer in front of you.
Find the real field
Base the competitor set on brands AI actually recommends for your questions.
See why they appear
Inspect the response and sources before deciding how to respond.
Watch the gap
Keep checking the same questions to see whether the competitive pattern changes.
Questions answered
Understand the capability before you act.
Can I choose which competitors to follow?
Yes. Teams can track a defined competitor set while also investigating other brands that appear in monitored answers.
Does Outercite compare competitors across platforms?
Yes. The comparison uses the selected monitored platforms and keeps the original answers available for review.
Will Outercite tell us what to improve?
The assistant can investigate a recurring gap and help prioritise a supported next move. Recommendations remain connected to the evidence your team can inspect.
See your starting point
Which recommendations is your brand missing?
Start with a free visibility check, then use Outercite to investigate, act and review what changes.