The people operating for the answer.
Outercite is built by a small team of engineers, researchers and operators in Australia, working on one problem: earning brands their place in AI answers, and proving the lift. We hire people who would rather ship the fix than file the report.
The team running Outercite.
Arno Verburg
Sets the direction and puts the product together, owning how every piece fits from the verification pipeline through to what lands on the screen. The rest of his time goes to agencies and customers, working out which moves actually earn a citation.
Matt Buckle
Our CFO and a qualified actuary, which is why CitePulse quotes you a range instead of a flattering number. He owns the forecasting model end to end: how it is calibrated, how confident it is allowed to sound, and how every prediction is scored against what actually happened.
Ben Kosterich
Owns how Outercite sounds and looks, from the argument we make about AI search to the way a report reads on a Monday morning. Works on the principle that a brand is what the product does, described plainly.
Rob Benkovic
Runs delivery and the day to day: onboarding, account health, and the systems that keep both consistent as the book grows. The reason the operator behaves the same on client forty as on client four.
JD Conradie
Owns the pipeline that turns raw answers from six AI engines into verified citations. If a number reaches a customer, it survived his checks first.
Johan du Plessis
Builds and runs the platform: the app, the queues behind it, and the infrastructure across Australia and the US that keeps it answering. Optimises for changes that reach production the same week.
Dr Reinhardt Verster
Advises on research method and how we prove what we claim, from multi-model verification to the way forecasts get scored against what actually happened.
Three things we agree on.
Movement beats monitoring
A dashboard that only watches the problem is half a product. We ship the move that fixes it, then check it worked. Everyone here owns an outcome, not a chart.
Prove every number
No metric reaches a customer until two independent models agree on it. We would rather show forecast against actual and be wrong in the open than look certain and be unaccountable.
Operate like an owner
Small team, real autonomy. You will pick up work outside your title, talk to customers directly, and see your decisions in production the same week.
We are hiring operators.
If you would rather close the loop than report on it, we want to talk. We hire for judgement and ownership over pedigree.
Help brands become
the recommendation.
We are a small team with real autonomy and a clear problem. If you would rather close the loop than report on it, come build the operator for AI search.