Brand Intelligence · In development

What people think.
What AI says.
What you do next.

Build a clearer picture of your brand. We’re bringing human brand research and AI research into Outercite, connecting the evidence to your next decision.

Register pilot interest Watch the introduction
A new research capability, built into the Outercite workflow.
THREE PERSPECTIVES ON YOUR BRAND
  • Your intention
  • People’s perceptions
  • AI’s descriptions
OuterciteMarra Skin ▾AssistantTrack ▾
Product preview
Same Assistant session

Brand intelligence

Marra Skin · Australia · Skincare

Example
AwarenessConsiderationAssociationsAI claims
ORIGIN CLAIM NEEDS REVIEW18 / 40

origin-relevant AI answers say “imported”.

Your positioningPremium. Australian made.Approved brand definition · v3
Human research28% associate the brand with premium56 / 200 aware respondents · June 2026
AI claimsOrigin wording conflicts with the brand18 / 40 origin-relevant answers · 1–7 Sep 2026

Different questions and bases. No blended human and AI score.

Good morning.

Here’s what’s worth your attention.

31.4%of AI answers cite youExample citation metric
What changed in my visibility?
Ask anything about your brand
Illustrative conversation · Same context, every step
Fictional brand, results and captures · Human research and the combined workflow are in development.
THREE PERSPECTIVES. A CLEARER DECISION.

Know which story
needs your attention.

Your positioning, your audience’s perceptions and AI’s descriptions can differ. Seeing the evidence together helps your team choose what to investigate.

01

The brand you intend

Define your audience, positioning, competitors and the qualities you want people to associate with you.

Approved brand direction
02

The brand in people’s minds

Establish a human baseline for awareness, consideration and associations through a scoped research study.

Planned human research
03

The brand in AI answers

Inspect how AI describes and recommends your brand, with captured answers and supporting sources.

Existing AI research
THE WORKSPACE YOU ALREADY KNOW

From a finding
to a next step.

The planned Brand view lives inside your existing Assistant. Open the evidence, discuss the finding, and carry the next step into your team’s work.

  1. Home briefing

    Spot a brand finding and ask a suggested question.

  2. Analyse → Brand

    Open Comparison, Positioning, Human Research and AI Claims inside the current Assistant session.

  3. Evidence workspace

    Inspect findings and captured answers on the left, with the conversation on the right.

  4. Changes and Reports

    Draft a correction with its evidence attached, then prepare a client brief from the same conversation.

THE FOUNDING PILOT

Start with one
important brand question.

We’re inviting interest from brands and agencies to help shape the first combined research studies.

01

Scope the question

Agree your category, market, audience and competitors. Confirm feasibility and research costs.

02

Establish the baseline

Run a human study and AI research around the agreed brand themes, with their methods kept visible.

03

Choose the next step

Review a combined brief, prioritise a supported action and agree how to measure change.

A few things to know.

Can I use Brand Intelligence today?+

Brand Intelligence is in development. You can register interest in a founding pilot now. Study scope, availability, timing and pricing will be agreed before any research starts.

Where will the human research come from?+

We plan to run Outercite-designed studies with real respondents recruited through independent panel providers, with qualified research support. Outercite will own the study experience, measurement framework and reporting.

Do I need another brand tracker?+

No. The planned pilot includes a new human research baseline alongside AI research. Existing research may provide historical context, but another tracker subscription will not be required.

Will human and AI results become one score?+

No. Survey responses and AI answers measure different things. Each will retain its own question, audience, date range and measurement base, with comparisons explained in context.

HELP SHAPE WHAT COMES NEXT

What do you want to
understand about your brand?

Tell us your question and register interest in a founding pilot.

Register pilot interest Registering interest is not a purchase or a confirmed pilot place.