AI Visibility Leaderboard · updated fortnightly

Australian airlines: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The visibility gapEstimate

Skytrans

est.$30,497to$91,490AUD per month in modelled revenue opportunity

Based on ~11,390 monthly searches, 18% AI adoption, and average customer value $350.

How we calculate this
Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

Qantas
83%positive
Praised for
Australia's flagship carrierexcellent safety recordmost reliable on-time performance
Knocked for
more expensivetends to be pricierservice experiences can vary
Virgin Australia
94%positive
Praised for
competitive pricinggood servicemodern fleet
Knocked for
smaller network than Qantasfewer earn partnersrebuilding reputation
Jetstar
56%positive
Praised for
cheapest farescheapest optioncheap fares
Knocked for
extra fees for baggagefewer inclusionsmore delays and cancellations
The receipts

Straight from the answer.

ChatGPTasked “best airline in australia”
“The best airline in Australia can vary based on factors such as service quality, reputation, route network, and passenger preferences. However, some of the most highly regarded Australian airlines include: Qantas Airways Australia’s flagship carrier and one of the world's oldest airlines…”

Rex is not mentioned in this answer.

The twist

Virgin Australia climbed 5 points since last round.

This ladder can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian airlines included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Archive

Week of 7 Sept 2026 · Ladder update

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Week of 3 Aug 2026 · Ladder update

Ladder updated week of 21 Sept 2026.