AI Visibility Ladder · updated weekly
Australian airlines: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
Skytrans
est.$27,626to$82,879AUD per month steered elsewhere
Based on ~11,390 monthly searches, 18% AI adoption, and average customer value $350.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Qantas
82%positive
Praised for
extensive networkflagship carrierreliability
Knocked for
more expensive
Virgin Australia
91%positive
Praised for
competitive pricingmodern fleetgood service
Knocked for
smaller network than qantasnetwork size less extensivebusiness class less refined
Jetstar
55%positive
Praised for
cheapest faresbudget optionbudget-friendly
Knocked for
basic servicecustomer serviceno frills
The receipts
Straight from the answer.
ChatGPTasked “best airline in australia”
“Determining the "best" airline in Australia depends on your specific preferences and needs, but some of the most highly regarded airlines in Australia include: Qantas Airways: Often regarded as Australia's flagship airline, Qantas is known for its excellent safety record, quality service, extensive domestic and international routes, and modern fleet. It has won numerous awards for passenge”
Rex is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian airlines included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.