AI Visibility Leaderboard · updated fortnightly
Australian buy now pay later: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.
Duel of the round
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
Check your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Afterpay
83%positive
Knocked for
late fees may apply if you miss paymentslate fees can add up quickly
Zip
70%positive
Praised for
flexible repayment options
Knocked for
monthly account feereports to credit bureausinterest applies after interest-free period
Klarna
71%positive
Praised for
growing number of Australian retailerspay in 30 days option
Knocked for
late fees may apply
The receipts
Straight from the answer.
ChatGPTasked “best buy now pay later in australia”
“In Australia, several buy now, pay later (BNPL) services are popular and widely used. Here are some of the top options available: Afterpay Key Features: Interest-free installment payments over four equal payments every two weeks. Use Cases: Fashion, electronics, beauty, and more. Compatibility: Available at many online and in-store retailers. zipPay / zipMoney…”
PayPal Pay in 4 is not mentioned in this answer.
The twist
Zip climbed 16 points since last round.
This ladder can be moved.
Do not let your competitors be the only recommendation
Or just follow along
Every industry on the board, Australian buy now pay later included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
Other ladders
See how AI recommends other categories.
Archive
Week of 31 Aug 2026 · Ladder update
Week of 17 Aug 2026 · Ladder update
Week of 3 Aug 2026 · Ladder update
Ladder updated week of 7 Sept 2026.