Australian health insurance: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
HBF
est.$98,489to$295,467AUD per month in modelled revenue opportunity
Based on ~13,090 monthly searches, 18% AI adoption, and average customer value $2,200.
How we calculate thisFind out what AI says about your business before your customers do
Sentiment behind the score.
Straight from the answer.
“Choosing the best health insurance in Australia depends on your individual needs, budget, and preferences. Some of the most reputable and well-regarded health insurance providers in Australia include: Bupa Australia Offers a wide range of policies, including hospital, extras, and combined covers. Known for extensive provider networks and good customer service…”
HBF is not mentioned in this answer.
HBF climbed 9 points since last round.
This ladder can be moved.
Do not let your competitors be the only recommendation
Every industry on the board, Australian health insurance included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
See how AI recommends other categories.
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Ladder updated week of 21 Sept 2026.