Australian health insurance: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
HBF
est.$116,632to$349,896AUD per month steered elsewhere
Based on ~13,090 monthly searches, 18% AI adoption, and average customer value $2,200.
How we calculate thisFind out what AI says about your business before your customers do
Sentiment behind the score.
Straight from the answer.
“Choosing the best health insurance in Australia depends on your individual needs, preferences, and budget. However, some of the most highly regarded providers known for their comprehensive coverage, customer service, and value include: Bupa Australia Known for extensive network and excellent coverage options. Offers a variety of hospital and extras policies tailored to…”
HBF is not mentioned in this answer.
NIB climbed 9 points since last round.
This ladder can be moved.
Do not let your competitors be the only recommendation
Every industry on the board, Australian health insurance included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
See how AI recommends other categories.
Week of 31 Aug 2026 · Ladder update
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Week of 3 Aug 2026 · Ladder update
Ladder updated week of 7 Sept 2026.