AI Visibility Ladder · updated weekly
Australian telcos: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
Amaysim
est.$39,616to$118,848AUD per month steered elsewhere
Based on ~13,420 monthly searches, 18% AI adoption, and average customer value $800.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Telstra
82%positive
Praised for
best coveragewidest coveragelargest network
Knocked for
most expensive
Optus
62%positive
Praised for
good coveragecompetitive pricingcompetitive plans
Knocked for
2022 data breachlong wait timesslightly less coverage in remote areas compared to telstra
Vodafone
41%positive
Praised for
competitive pricingaffordablecheaper
Knocked for
limited regional coveragecoverage may be limited in rural or remote regionscoverage less comprehensive in rural regions
The receipts
Straight from the answer.
ChatGPTasked “best mobile plan in australia”
“Choosing the best mobile plan in Australia depends on your usage needs, budget, and preferences. Here are some of the top options as of 2023: Telstra Pros: Extensive 4G and 5G coverage nationwide, premium reliability, access to exclusive benefits like global roaming and entertainment offers. Considerations: Typically more expensive but offers premium service. Op”
Boost Mobile is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian telcos included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.