AI Visibility Leaderboard · updated fortnightly

Australian telcos: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The cost of invisibilityEstimate

amaysim

est.$35,751to$107,253AUD per month steered elsewhere

Based on ~13,420 monthly searches, 18% AI adoption, and average customer value $800.

How we calculate this
Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

Telstra
86%positive
Praised for
best coveragewidest coverage
Knocked for
most expensive
Optus
66%positive
Praised for
decent regional coverage
Knocked for
mixed reviewsgaps in remote areas
Boost Mobile
88%positive
Praised for
uses Telstra networkbest overall value
Knocked for
limited featuresless flexible planscan be slightly more expensive than Optus/Vodafone MVNOs
The receipts

Straight from the answer.

ChatGPTasked “which phone carrier should i use in australia”
“Choosing the best phone carrier in Australia depends on your specific needs, location, and budget. Here are some of the major providers to consider: Telstra Known for the best coverage nationwide, especially in rural and remote areas. Offers a wide range of plans, including prepaid, postpaid, and bundled services. Slightly more expensive but reliable in terms of network…”

Amaysim is not mentioned in this answer.

The twist

Amaysim climbed 12 points since last round.

This ladder can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian telcos included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Archive

Week of 31 Aug 2026 · Ladder update

Week of 17 Aug 2026 · Ladder update

Week of 3 Aug 2026 · Ladder update

Ladder updated week of 7 Sept 2026.