AI Visibility Leaderboard · updated fortnightly

Australian telcos: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The visibility gapEstimate

amaysim

est.$37,683to$113,050AUD per month in modelled revenue opportunity

Based on ~13,420 monthly searches, 18% AI adoption, and average customer value $800.

How we calculate this
Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

Telstra
80%positive
Praised for
best overall coveragewidest coveragestrong rural and remote coverage
Knocked for
most expensive optiongenerally more expensivetypically more expensive
Optus
64%positive
Praised for
good coveragedecent regional coveragestrong metro coverage
Knocked for
limited coverage in very remote areasregion-dependent service qualityexpanding regional network
Boost Mobile
92%positive
Praised for
uses Telstra networkunlimited calls and textsfull Telstra network access
Knocked for
slightly more premiumcan have service issuescustomer service complaints
The receipts

Straight from the answer.

ChatGPTasked “which phone carrier should i use in australia”
“Choosing the right phone carrier in Australia depends on your specific needs, such as coverage, data plans, budget, and whether you're primarily calling domestically or internationally. Here are some of the major carriers in Australia to consider: Telstra: Known for the best coverage nationwide, especially in rural and remote areas…”

amaysim is not mentioned in this answer.

The twist

Market share does not guarantee AI share.

Visibility is its own game, and it can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian telcos included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Archive

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Ladder updated week of 21 Sept 2026.