AI Visibility Leaderboard · updated fortnightly

Australian banks: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The cost of invisibilityEstimate

Macquarie Bank

est.$107,689to$323,067AUD per month steered elsewhere

Based on ~31,160 monthly searches, 18% AI adoption, and average customer value $1,200.

How we calculate this
Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

Commonwealth Bank
69%positive
Knocked for
higher feesmay have fees or conditions on interest rates
Westpac
63%positive
ANZ
66%positive
Praised for
strong international presenceestablished
Knocked for
compliance and conduct issues
The receipts

Straight from the answer.

ChatGPTasked “best bank in australia”
“Choosing the best bank in Australia depends on your specific needs and preferences, such as savings, loans, digital banking, customer service, or specific features. However, some of the most well-regarded and widely recognized banks in Australia include: Commonwealth Bank of Australia (CBA): The largest bank in Australia, known for its extensive branch network, comprehensive digital banking…”

Macquarie Bank is not mentioned in this answer.

The twist

ANZ climbed 9 points since last round.

This ladder can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian banks included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Archive

Week of 31 Aug 2026 · Ladder update

Week of 17 Aug 2026 · Ladder update

Week of 3 Aug 2026 · Ladder update

Ladder updated week of 7 Sept 2026.