AI Visibility Ladder · updated weekly
Australian banks: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
Macquarie Bank
est.$84,132to$252,396AUD per month steered elsewhere
Based on ~31,160 monthly searches, 18% AI adoption, and average customer value $1,200.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Commonwealth Bank
71%positive
Praised for
extensive branch networkwide range of productsfeature-rich
Knocked for
fees for no servicefinancial advice scandalshigher fees
Westpac
59%positive
Praised for
good customer servicebudgeting toolscompetitive rates
Knocked for
usability criticismmoney laundering breachesrecord $1.3b fine
NAB
62%positive
Praised for
good customer serviceno fees on some loanstoo big to fail
Knocked for
fees for no servicepoor customer outcomesdigital experience not as polished
The receipts
Straight from the answer.
ChatGPTasked “best bank in australia”
“Choosing the best bank in Australia depends on your specific needs and preferences, such as account types, customer service, digital banking capabilities, fees, and product offerings. However, some of the most reputable and popular banks in Australia as of 2023 include: Commonwealth Bank of Australia (CBA) – Known for extensive branch networks, innovative digital banking services, and a wide r”
Macquarie Bank is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian banks included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.