Australian supermarkets: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
IGA
est.$20,192to$60,575AUD per month steered elsewhere
Based on ~2,280 monthly searches, 18% AI adoption, and average customer value $2,400.
How we calculate thisFind out what AI says about your business before your customers do
Sentiment behind the score.
Straight from the answer.
“Australia offers a variety of major supermarkets, each with its own strengths. Some of the most popular and highly regarded supermarkets include: Woolworths: Often considered the largest and most widespread supermarket chain in Australia, Woolworths offers a wide range of products, fresh produce, and weekly discounts. Coles: Another leading supermarket chain with extensive…”
IGA is not mentioned in this answer.
Coles climbed 8 points since last round.
This ladder can be moved.
Do not let your competitors be the only recommendation
Every industry on the board, Australian supermarkets included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
See how AI recommends other categories.
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Ladder updated week of 7 Sept 2026.