AI Visibility Ladder · updated weekly
Australian supermarkets: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
Harris Farm Markets
est.$18,714to$56,143AUD per month steered elsewhere
Based on ~2,280 monthly searches, 18% AI adoption, and average customer value $2,400.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Woolworths
69%positive
Praised for
fresh producewide rangeweekly specials
Knocked for
more expensive than aldisupplier treatmentnot exclusively ethical
ALDI
84%positive
Praised for
cheapest overalllow pricesweekly specials
Knocked for
limited rangesmaller rangeno loyalty program
Coles
63%positive
Praised for
competitive pricesflybuys rewardsflybuys loyalty program
Knocked for
more expensive than aldifresh produce less consistentnot exclusively ethical
The receipts
Straight from the answer.
ChatGPTasked “best supermarket in australia”
“The "best" supermarket in Australia can vary depending on personal preferences, location, and specific needs. However, some of the most popular and highly regarded supermarkets in Australia include: Woolworths: One of the largest chains, known for a wide selection of groceries, fresh produce, and good quality products, with frequent promotions and a strong loyalty program. Coles: Another m”
Harris Farm Markets is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian supermarkets included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.