Australian supermarkets: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
IGA
est.$21,669to$65,007AUD per month in modelled revenue opportunity
Based on ~2,280 monthly searches, 18% AI adoption, and average customer value $2,400.
How we calculate thisFind out what AI says about your business before your customers do
Sentiment behind the score.
Straight from the answer.
“The best supermarket in Australia can vary depending on individual preferences and what you're looking for, but some of the most popular and highly regarded options include: Woolworths: Known as Australia’s largest supermarket chain, Woolworths offers a wide range of products, competitive prices, and a strong focus on quality and freshness…”
Harris Farm Markets is not mentioned in this answer.
Market share does not guarantee AI share.
Visibility is its own game, and it can be moved.
Do not let your competitors be the only recommendation
Every industry on the board, Australian supermarkets included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
See how AI recommends other categories.
Week of 7 Sept 2026 · Ladder update
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Week of 3 Aug 2026 · Ladder update
Ladder updated week of 21 Sept 2026.