AI Visibility Leaderboard · updated fortnightly

Australian energy providers: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The visibility gapEstimate

Alinta Energy

est.$7,582to$22,745AUD per month in modelled revenue opportunity

Based on ~3,120 monthly searches, 18% AI adoption, and average customer value $1,800.

How we calculate this

Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

Origin Energy

62%positive

Praised for

green energy optionswidely availablevarious plans

Knocked for

billing errors reportedcomplaint handling criticismservice less personal than smaller providers

AGL

60%positive

Praised for

one of Australia's largest providersstrong customer support

Knocked for

highest complaint rates historicallypricing transparency issuesdoor-to-door sales tactics complaints

Red Energy

80%positive

Praised for

Australian-ownedcompetitive offersexcellent customer service

Knocked for

not available in all statesmay not have cheapest headline ratesnot always the lowest price

The receipts

Straight from the answer.

ChatGPTasked “best electricity provider in australia”

“Choosing the best electricity provider in Australia depends on your specific needs, location, and preferences, such as price, renewable energy options, customer service, and plan flexibility. Here are some of the top electricity providers known for their competitive offers and good customer service: Origin Energy…”

Alinta Energy is not mentioned in this answer.

The twist

Red Energy climbed 6 points since last round.

This ladder can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian energy providers included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Other ladders

See how AI recommends other categories.

Australian airlines Australian banks Australian buy now pay later Australian food delivery Australian health insurance Australian super funds Australian supermarkets Australian telcos Australian universities