AI Visibility Ladder · updated weekly
Australian energy providers: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
Alinta Energy
est.$6,065to$18,196AUD per month steered elsewhere
Based on ~3,120 monthly searches, 18% AI adoption, and average customer value $1,800.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Origin Energy
43%positive
Praised for
competitive plansrenewable energy optionsreliable service
Knocked for
might not always have the absolute cheapest rateslow-scoring on complaints and call responseamong worst on climate impact
AGL
40%positive
Praised for
competitive ratesflexible plansestablished
Knocked for
mixed reviewssizemight not always have the absolute cheapest rates
EnergyAustralia
45%positive
Praised for
good customer servicecompetitive ratesflexible plans
Knocked for
mixed reviewssizemight not always have the absolute cheapest rates
The receipts
Straight from the answer.
ChatGPTasked “best electricity provider in australia”
“Choosing the best electricity provider in Australia depends on factors such as your location, consumption habits, and preferences for pricing plans or renewable energy options. Some of the leading and widely regarded providers include: Origin Energy AGL Energy energyAustralia Simply Energy Powerdirect Alinta Energy Factors to consider when”
Red Energy is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian energy providers included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.