AI Visibility Leaderboard · updated fortnightly

Australian super funds: who does AI actually recommend?

Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This is who gets the customers.

Duel of the round

Before we show you the board: which one does AI actually recommend more?

Pick to reveal this round's board.

The cost of invisibilityEstimate

HESTA

est.$55,741to$167,223AUD per month steered elsewhere

Based on ~14,960 monthly searches, 18% AI adoption, and average customer value $900.

How we calculate this

Check your brand

Find out what AI says about your business before your customers do

What AI actually says

Sentiment behind the score.

AustralianSuper

97%positive

Praised for

largest fund

Knocked for

size can sometimes mean a less personalised touchcan feel large and impersonal to someethical screen may be less strict

Hostplus

93%positive

Australian Retirement Trust

86%positive

Praised for

strong returns

Knocked for

still integrating

The twist

AustralianSuper climbed 5 points since last round.

This ladder can be moved.

Do not let your competitors be the only recommendation

Or just follow along

Every industry on the board, Australian super funds included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.

Other ladders

See how AI recommends other categories.

Australian airlines Australian banks Australian buy now pay later Australian energy providers Australian food delivery Australian health insurance Australian supermarkets Australian telcos Australian universities