Australian super funds: who does AI actually recommend?
Every fortnight we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek the same 12 buying questions, up to 72 answers a round. There is no page 2 in AI search. This measures which brands AI puts into the buyer's consideration set, and which ones it leaves out.
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this round's board.
HESTA
est.$56,953to$170,858AUD per month in modelled revenue opportunity
Based on ~14,960 monthly searches, 18% AI adoption, and average customer value $900.
How we calculate thisFind out what AI says about your business before your customers do
Sentiment behind the score.
Straight from the answer.
“Choosing the best superannuation fund in Australia depends on individual financial goals, investment preferences, fees, insurance options, and customer service. While there's no one-size-fits-all answer, several funds are often highly rated based on features, performance, and member satisfaction: AustralianSuper One of the largest and most popular funds…”
Australian Retirement Trust is not mentioned in this answer.
Australian Retirement Trust climbed 4 points since last round.
This ladder can be moved.
Do not let your competitors be the only recommendation
Every industry on the board, Australian super funds included, is remeasured every fortnight. Join the list for occasional emails from Outercite with new leaderboard results and AI visibility tips.
See how AI recommends other categories.
Week of 7 Sept 2026 · Ladder update
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Ladder updated week of 21 Sept 2026.