AI Visibility Ladder · updated weekly
Australian super funds: who does AI actually recommend?
Every week we ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek dozens of buying questions. There is no page 2 in AI search. This is who gets the customers.
Duel of the week
Before we show you the board: which one does AI actually recommend more?
Pick to reveal this week's board.
The cost of invisibilityEstimate
HESTA
est.$52,106to$156,317AUD per month steered elsewhere
Based on ~14,960 monthly searches, 18% AI adoption, and average customer value $900.
How we calculate thisCheck your brand
Find out what AI says about your business before your customers do
What AI actually says
Sentiment behind the score.
Hostplus
96%positive
Praised for
low feesstrong performancestrong long-term returns
Knocked for
screening not deep or proactiveinsurance less flexible historicallywebsite/member portal less polished historically
AustralianSuper
88%positive
Praised for
competitive feeslow feeslargest fund
Knocked for
some prefer more boutique feelnot always cheapest overallmay charge exit or switching fees
Australian Retirement Trust
85%positive
Praised for
low feescompetitive feesstrong performance
Knocked for
fee structure complex
The receipts
Straight from the answer.
ChatGPTasked “best super fund in australia”
“Choosing the best superannuation fund in Australia depends on your individual financial goals, preferences, and circumstances. Several funds are highly regarded for their performance, fees, investment options, and member services. Some of the top-performing and well-known super funds as of 2023 include: AustralianSuper One of Australia's largest industry funds. Known for stro”
Australian Retirement Trust is not mentioned. Not once.
The twist
Great reviews mean nothing to an AI.
Visibility is its own game, and it is won by different moves.
Do not let your competitors be the only recommendation
Or just follow along
A new industry measured every week, Australian super funds included. We'll send you each board as it lands.
Ladder updated week of 3 Aug 2026.