Agency Billing Model

Outercite's agency billing is designed for resale. You pay a flat platform base fee plus a wholesale rate for each client seat: 25% off the list price of the plan that seat runs. You charge clients whatever makes sense for your business. The difference is your margin.

What you'll learn

• What sits on the single agency invoice
• How client seats are billed and when the base fee is waived
• How to set client retail pricing and where the margin lives

One invoice, all clients

There is a single subscription on your parent org. It covers the platform base fee plus a seat for every client workspace you manage.

This means:

• Adding a new client workspace adds a seat to the same subscription, not a new billing account
• Each seat is billed at 25% off the list price of its plan
• You never deal with per-client invoicing on the Outercite side

The base fee and the waiver

The platform base is A$799/month, or A$7,990/year (two months free). It covers the parent organisation itself: unlimited client workspaces, the portfolio dashboard, white-label reporting, and team roles.

The base fee is waived for your first 90 days. From then on, Outercite counts your active paying client seats every 90 days; with five or more, the base is waived for the next 90-day period.

Client seats

Each client workspace runs on a standard Outercite plan, and that plan sets the workspace's limits (prompts, competitors, platform coverage) exactly as it would for a direct customer. The seat bills to your agency at 25% off the plan's list price.

New agencies also get five free 21-day Professional demo seats for onboarding prospective clients before converting them to paying seats.

Setting client retail pricing

Outercite does not dictate what you charge your clients. You set your own retail prices. Common approaches agencies use:

Per-client retainer: charge the client a monthly fee based on the depth of tracking and reporting you run for them.

Bundled service fee: include AI visibility tracking as part of a broader SEO or digital marketing retainer. The Outercite seat cost sits inside your margin on that service.

Performance-based: some agencies charge a base fee plus a bonus tied to visibility score improvement or citation rate growth over a quarter. Outercite's reporting makes this easy to evidence, since every metric is verified and timestamped.

There is no requirement to disclose your wholesale rate to clients. The white-label features mean clients see your branding on reports, not Outercite's pricing page.

The margin spread

The margin spread is the difference between what you pay Outercite for a seat (75% of its plan's list price) and what you charge the client. The spread is per seat, so it scales linearly with your roster, and once you hold five or more paying seats the waived base fee drops straight to your bottom line.

Billing cycle and invoicing

Billing runs monthly (or annually for the base). Invoices are sent to the billing email on your parent org account. The billing page at /agency/billing shows what you bill each client versus what their seat costs on Outercite, per client.

Try this in Outercite

Go to /agency/billing to see your per-client margin: seat cost on one side, what you bill on the other.

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