Integrations overview
What you can connect: your store, Search Console, Slack, webhooks, the public API, and the MCP connector for AI clients.
Outercite connects in three directions: data in, notifications out, and programmatic access for your own tools and AI clients.
What you'll learn
- Everything you can connect, and which plans include it
- Where each setting lives
- What to connect first
Data in
| Connector | What it brings | Where |
|---|---|---|
| Google Search Console | Traditional search performance beside your AI citations | Connectors |
| Shopify | Your product catalogue, for Shopping | Shopping |
| WooCommerce | Your product catalogue, for Shopping | Shopping |
| Trace tag | Arrivals from AI answers, and AI crawler fetches | Trace settings |
Notifications out
| Channel | What it carries | Where |
|---|---|---|
| Alerts, digests, the weekly brief, scheduled reports | Notifications | |
| Push | Alerts | Notifications |
| Slack | Alerts routed to a channel | Integrations |
| Alerts, on plans that include it | Notifications | |
| Webhooks | Events to your own systems | API settings |
Programmatic access
| Surface | For | Where |
|---|---|---|
| Public API v1 | Your own dashboards, scripts and data warehouse | API settings |
| MCP connector | Working with your workspace from an AI client such as Claude or Cursor | MCP |
| WebMCP | Tools an in-browser agent can call on our marketing site | WebMCP |
Plan gates
Slack, WhatsApp, webhooks, the API and the Search Console connector are plan features, and the Intelligence layer gates Trace. If a connector is not offered, plans and limits says which plan includes it.
What to connect first
- The Trace tag, if your plan includes it. It is the only way to see what happens after a citation, and the data only starts accumulating once it is installed, so earlier is better.
- Search Console. Cheap to connect, and the disagreements between search and AI visibility are where the first real insight usually is.
- Slack, but only one channel and only the alerts you would interrupt someone for.
- Webhooks, once you know which events you actually act on.
Connect the store only if you are using Shopping.
Try this in Outercite
Open connectors and count how many of the four data connectors are live. Most accounts are running on one, which is usually the reason their data feels thin.
Related
Connect Google Search Console
The step-by-step, and the three disagreements to look for.
Install Trace
The tag and the edge worker.
API access
Keys, scopes and endpoints.
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