Plans and limits
The lanes on sale, what varies between them, and where to check what your own account actually has.
Plans differ in coverage, not in whether you get the real product. This is what varies, and where to check what your own account has.
What you'll learn
- The lanes you can buy
- The seven things that vary between them
- Where to see your own limits
Prices live on one page
The pricing page and its machine-readable twin at /pricing.md are generated from the same configuration the
product bills and gates from. This article names the lanes and never restates a figure, so it cannot drift out of step
with what you are actually charged.
The lanes
| Lane | For |
|---|---|
| Free | Trying it. A few prompts, a couple of surfaces, no card |
| Starter | One brand on autopilot: the full loop, wallet-metered |
| Scale | Serious multi-surface monitoring, the Intelligence layer, more workspaces |
| Shopcite Starter | Starter's shopping-first twin |
| Shopcite Scale | Scale's shopping-first twin |
| Scale partner | Agencies: Scale at the partner price, clients as workspaces |
| Enterprise | Custom scale and terms |
| Concierge | We run the loop for you, arranged with our team rather than at checkout |
Growth, Professional and Business were earlier steps on the ladder. Accounts still on them keep what they have; they are not on sale.
What varies
- Which surfaces are monitored. The lower lanes cover fewer of the seven. AI Overviews is a paid Google query on every check, which is why it arrives further up the ladder rather than being free everywhere.
- How many prompts and competitors you can track.
- How much coverage your wallet holds each period, across the monitoring and generative pools. See coverage and credits.
- How often checks run. Hourly and grounded checks sit on the upper lanes.
- The Intelligence layer: the Intelligence surface, Trace and Industry Pulse. Scale and Enterprise.
- Workspaces, which is how many brands or clients you can run.
- Integrations and support: Slack, WhatsApp, webhooks, API, the Search Console connector, and the support tier.
Your own limits
Usage shows what your account currently has and how much of it you have spent. That page, not this one, is the answer to "what do I have".
When you reach a limit
- Prompts. Retire prompts that have never produced a citation or a competitor sighting before upgrading. Most prompt sets have a third that could go.
- Coverage. Monitoring pauses rather than silently degrading, and you are told. You can add coverage.
- Workspaces. For agencies this is the fair-use cap rather than a meter, so talk to us if you are approaching it.
Trials
Paid plans start with a free trial. A trial wallet is smaller than the full lane allowance deliberately, and the full grant lands when the trial converts.
Try this in Outercite
Open usage and compare your coverage spend against your prompt count. If you are spending most of the pool on prompts you would not defend in a meeting, the fix is the prompt set, not the plan.
Related
Coverage and credits
How the wallet works and what each check costs.
Manage your subscription
Upgrading, downgrading and cancelling.
Partner pricing explained
The agency lane.
Last updated on
Contact support
How to reach us, what to include so the first reply is useful, and the things that are faster to fix yourself.
Coverage and credits
Coverage is a wallet of answers, in two pools, allocated each period. Here is what spends it, what happens when it runs out, and how to make it go further.