Wholesale Pricing Explained

Outercite agency pricing has two parts: a flat platform base fee, and a per-client seat price at 25% off standard list pricing. You charge each client whatever makes sense for your business. The margin is yours to keep.

What you'll learn

• What the base fee covers and when it is waived
• How client seats are billed at the wholesale discount
• How to think about pricing for your clients

How agency pricing works

The base fee. The agency platform is A$799/month, or A$7,990/year (two months free). It covers the parent organisation: unlimited client workspaces, the cross-client portfolio dashboard, white-label reports, and team roles.

Client seats. Each client workspace is a seat on a standard Outercite plan, billed to your agency at 25% off that plan's list price. The seat's plan determines that workspace's limits and features, exactly as it would for a direct customer.

One invoice. Billing lives on the parent organisation: one subscription covering the base fee plus every client seat. Outercite invoices your agency, not your clients. Whatever you bill each client is your business.

The base-fee waiver

The base fee is waived for your first 90 days. After that, Outercite re-checks your roster every 90 days: if you hold five or more active paying client seats, the base fee is waived for the next 90-day period. Keep five paying clients and you never pay the base; your seat margins carry the platform.

Demo seats

New agencies get five free 21-day Professional demo seats to onboard prospective clients before converting them to paying seats. Demo seats that are not converted lock at the end of the demo period.

Worked example

An agency runs 12 paying client seats. Its monthly cost is the sum of each seat's list price minus 25%, and because it holds more than five paying seats, the base fee is waived. If the agency charges each client $Y per month for AI visibility tracking as part of their retainer, the gross margin is:

12 clients x $Y  -  (sum of seat list prices x 0.75)  =  monthly margin

These figures are illustrative; your actual numbers depend on which plan each seat runs and what you charge clients. The structural point: every seat you add carries the same 25% discount, and growing past five paying seats removes the base fee entirely.

Reselling to clients

How you price for clients is entirely up to you. Some approaches agencies use:

• Flat fee per client tier. Small clients pay $X/month, large clients pay $Y/month, based on keyword count and reporting needs.
• Percentage markup on wholesale cost. Take the discounted seat cost for each client and add a fixed margin percentage.
• Bundled into retainer. Include Outercite as a named line item in an existing SEO or digital marketing retainer.

Outercite does not appear on your client's invoices unless you choose to name it. Reports are white-labelled with your agency branding by default. See White-Label Reports for how to configure that.

Try this in Outercite

The billing page at /agency/billing is a per-client margin view: what you bill each client versus what their seat costs on Outercite. If you are setting up for the first time, start with the onboarding flow at /onboarding?example=agency to get your parent organisation and first workspace live.

Related